Melon Marketing

With over 10 years of experience in digital advertising, fundraising, and advocacy, I offer:

• Enterprise-Grade Strategy Without the Agency Overhead: You get the same high-level media planning and strategic rigor found at global agencies, delivered with the agility and direct communication of a dedicated consultant.

• The AdTech Advantage for Social Impact: Most nonprofit consultants understand "mission," but few understand the "plumbing." I bridge the gap between fundraising goals and the technical realities of modern advertising technology.

• Proven Scale for National & International Brands: My strategies have been road-tested by organizations like UNHCR, WWF, and Feeding America. I apply those same high-stakes principles to help growing organizations scale their reach and revenue.

• Hyper-Targeted Community Engagement: I don't just "run ads"—I build buy-in. I specialize in identifying and mobilizing specific communities through data-driven digital funnels.

• Full-Funnel Accountability: From initial brand awareness to final donor conversion, I provide a cohesive strategy that ensures every marketing dollar is tied to a measurable outcome, not just "vanity metrics" like likes or impressions.